Via Vogue Runway
Chloé’s got a thirst for adventure thanks to its newest scent, Nomade.
Hitting shelves in February, the scent taps into the more audacious side of the brand with a focus on openness, empowerment, and traveling the world (and its different cultures) as a way to explore the self and gain perspective.
“With Nomade, we want to answer to a very strong insight, which is a newfound desire for openness, encounters, surprises and the unknown — a reaction to the lack of [in-person] interaction,” Simona Cattaneo, chief marketing officer for Coty Luxury, told WWD.
To evoke the fragrance’s idea of adventure and movement, Givaudan perfumer Quentin Bisch offered a chypre take on the brand’s penchant for purely floral fragrances, blending notes of oak moss, Mirabelle plum, and freesia. As for the bottle (which I’ve only spotted on Now Smell This), it’s shaped like Chloé’s signature Drew bag and will be available in 30-, 50- and 75-ml for $75, $105 and $132, respectively.
Ariane Labed, who you might’ve seen in The Lobster, Assasin’s Creed, or the “Men Against Fire” episode of Black Mirror, will be featured on screens big and small as the face of the new perfume. In the clips to come, she’ll be shown venturing into different landscapes and learning about other cultures, connecting with new people along the way.
The scent’s concept is a pretty fitting idea for 2018, where that understanding of different viewpoints has been instrumental in the start of a slew of important conversations on gender, race, and more. Though we won’t have to wait long to get a sniff ourselves, I’m curious to see how the ad campaign plays out!