It looks like Gina Rodriguez and Cara Delevingne will be getting more screen time this year, as both stars have landed big beauty contracts. Rodriguez’s shiny strands will become the brand ambassador for John Frieda while Delevigne will add her signature style to Rimmel.
People let the Jane the Virgin star’s good news slip out yesterday during an interview, noting that she’ll be fronting the brand’s range of Frizz Ease products. It felt like a perfect fit for the Golden Globe-winning actress, who said she regularly uses the product to score Jane’s perfect waves. “I have naturally curly hair — I definitely have a frizz situation, and being on television and constantly having to go through the process of straightening and blow drying my hair hasn’t made it better. So to use a product to make it get better is what’s necessary,” she explained to the glossy.
“My hair, body, the way I look, my skin — it’s about self-care, it’s about being good to yourself and it’s about accepting what you have and doing what you can to exemplify that,” she shared with the publication.
While there’s no word yet on when her campaign will drop, I’d personally love to see Rodriguez show off a slew of chic hairstyles. It would not only highlight her hair’s versatility but also how the product holds up against everything from blowouts to braids, which Rodriguez admitted wouldn’t be a problem. “[G]rowing up I had my best friend and next door neighbor Yolanda’s mom as a hairstylist,” she said. “She would pull my hair like I was basically getting facelifts at the age of 5 because she was pulling me back so bad. My threshold for head pain and the pulling of my hair is really high. On set, we’ll do wigs and 1920s looks and constantly have different hair, and some of the girls are in the trailer like ‘Ow, ow, ow’ and I’m like, chillin’.”
Rimmel, on the other hand, took its news straight to the people’s social feeds. The beauty brand congratulated the runway regular on her outlet of choice, Instagram, where it also announced a Snapchat press conference with the Suicide Squad star slated for this Friday.
Like Kate Moss before her, Delevingne will play an integral role in the creation of the brand’s latest innovations, according to Women’s Wear Daily. Moss had her own line of lipsticks, so I don’t see why Delevingne couldn’t create her brow-bolstering beauty buys, as she almost single-handedly started the craze.
Johanna Businelli, Coty’s chief marketing officer of color cosmetics, noted that Delevingne’s unique look and her social reach are sure to empower others to express themselves with a look that’s all their own. “[I]t’s always bold, very trendsetting and very personal,” she told the trade. “It’s her style so she is inspired from within and she has that individual beauty and her individual way of self-expression, which for us is very important. It’s not about having a stereotypical look. She has become a true inspiration for a generation of young women and for Rimmel.”
Regardless, I can’t wait to see these girls shine on the shelves!