Curated Spotify playlists are the current go-to platform to share your music with friends and SO’s. But when I was a teen, your favorite tunes or just new music you needed to check out were shared in the form of burned CDs, complete with a Sharpie inscription. And prior to that, it was the classic cassette tape that held so many precious music memories (my dad actually wooed my mom with one.) No matter if you bumped them in your Discman on the way to school or in your parents car on the way to the mall, each had their own vibe — I mean, who else got a breakup mix CD from their bestie after getting dumped? (Just me? Ok.)
It’s the same feeling that Jeremy Scott channeled for his upcoming collaboration with MAC, which is slated to hit shelves February 8th, since music is always a part of his creative process. “In general when I’m sketching or musing about a collection or a musician who I am doing costumes for, music is always on and playing. I love how music can take a room and alter it,” he told Vogue, dropping the names of some his muses like Rihanna, Katy Perry, Nicki Minaj, Miley Cyrus, and Cardi B that populate his playlists.
The beauty collection seems to align with what has become an emerging trend in music. Cassette tape sales rose 35 percent to 174,000 copies sold in 2017, according to Nielsen Music, confirming our never-ending need for nostalgia. In fact, they have been on the rise in recent years thanks to soundtracks like The Hamilton Mixtape compilation as well as Guardians of the Galaxy, Vol. 2: Awesome Mix Vol. 2, which led all cassette albums in sales last year, with the first Guardians soundtrack and the Guardians of the Galaxy: Cosmic Mix, Vol. 1 (for the animated TV show) following close behind. (The mixtapes are big plot points in the franchise.) And Scott contends that makeup offers the same thing that music does: “You could have a white T-shirt and jeans on but do this full face of makeup and it’s a totally different effect than a stripped-down look. I think it’s fascinating.”
Ever one to stick close to a theme, Scott opted for bold hues and shimmery finish certified to flatter a large range of skin tones that come housed in music mediums that pre-date our iPods and Zunes (if you had one), namely a boombox, a CD, and a cassette. The Acoustica Cheek Palette features a matte bronzer, a shimmering highlighter, and a mid-tone pink blush with a satin finish. The Future Emotion Lip Palette holds nine shades that range from a matte nude to a deep plum. The Low-Fi Eye Palette is the biggest of the bunch, featuring 29 shades that range from rich neutrals to bold neons to glimmering metallics.
The lip and eye palettes group many of the complementary colors close together, making it super easy to customize your look — and that’s exactly what Scott’s encouraging beauty buffs to do! “I wanted people to be able to experiment and inspire them to try something new because they already have their wheelhouse here. I’m not against taking an eyeshadow and putting it on your lips as a lipstick. I think, honestly, true beauty is confidence and it comes from you feeling like, ‘I feel good,'” he told the glossy.
The only thing that could make the collaboration even cooler than it already is would be for Scott to serve up primping playlist to go along with the new products. But for now, we’ll be adding his muses to our mix once we get our hands on this makeup. Remember mark your calendars for February 8th when they’ll be available at select MAC locations and on MACCosmetics.com!
Get up close and personal with the mixtape makeup below, and let me know in the comments what you’re planning to pick up for yourselves!