via PopSugar
Sure, I love my share of chicken fingers, but this is going a little too far.
via The New York Times
KFC is moving from the food court to the beauty counter with the first-of-its-kind edible nail polish. Nope, I’m not kidding. It’s the latest marketing campaign for the chicken chain in Hong Kong, which features an Original Recipe and Hot & Spicy glitter polishes in a nude and red, respectively. According to Ad Week, the brand teamed up with McCormick, who provides the secret mix of 11 secret herbs and spices for the franchise to infuse into the formula so it tastes like chicken (wink, wink, nudge, nudge).
All you have to do is paint on a coat or two (Maybe you just add on as many layers of flavor as you want?), allow it to fully dry, and then nab a nibble. While this spells trouble for nail biters, I don’t think many in the U.S. are apt to test-drive the lunchable lacquer, but the marketers were impressed by how it turned out from the pretty packaging to the final taste test. “I tried it myself in the office when they were doing testing,” Anna Mugglestone, marketing and communications director for Ogilvy & Mather Group in Hong Kong (the agency running the campaign) told The New York Times. “It tastes like chicken. It’s crazy. I don’t know how they do it.” I don’t know either, but I’m honestly afraid to find out.
But the campaign is all in good fun to remind younger generations of chicken fans of “the great taste and good times the brand stands for,” even going so far as to ask fans on Facebook which flavor they’d prefer. While it’s not being mass produced yet, this is not the first time fast food has been infused into beauty buys. KFC’s sister brand, Pizza Hut, introduced a signature scent back in 2013 and Cheetos created its own Cheeteau in 2014. Neither were mass produced, much to everyone’s relief.
After all this, I think I’m having steak for dinner tonight.