Photo via ApotheCARE Essentials.
Whether its a whiff of a significant other’s conditioner or the smell of your favorite meal, we all know how scent can instantly transport us to some of our most treasured memories. It can often be the defining factor in whether your pick up a certain product or leave it on the shelves. That’s why perfumers like ApotheCARE Essentials‘s Lead Perfumer Frederique Terranova work so intensely to craft fragrances that not only delight our senses but also stay top of mind when we go to restock our beauty buys. The fragrance phenom has spent 30 years working with some of the biggest brands in the business to stir up memorable aromas, blending her love of nature with her precision in perfumery to create the new bath and body care line’s soothing scents.
In fact, a slew of beauty editors and I got to sniff her hard work and even try our hand in stirring up our own scent at a recent masterclass helmed by Terranova where I also got to chat with Terranova to learn which fragrance note was the catalyst to kicking off her career, how the industry has evolved since her start, what notes she’d blend together for her very own signature scent, and how to know when you’ve found your own go-to perfume.