She’s conquered the tennis court and slayed the style game, but it looks like Serena Williams is ready to serve up something new: her very own beauty line!
TMZ recently reported that the all-star athlete filed legal documents to trademark the name “Aneres” (which, while it sounds like the name of Game of Thrones characters, is actually Serena spelled backward) for a cosmetics line back in January. She had previously applied for a trademark on the reversed version of her name for a clothing line back in 2003 that fell through and reapplied for it again in 2016, according to the United States Patent and Trademark Office. While she hasn’t announced anything regarding the line, the filing details that she’ll be using her moniker to bring the beauty line, which will include everything from skincare to cosmetics to fragrance to bath and body care to even hair care and styling products, to life.
Given the fact that Williams loves to look glam on and off of the court ( I still can’t get over this gilded pony she rocked at the 2017 Glamour Women Of The Year Awards), I could easily see a makeup collection and maybe even a dry shampoo, which was also listed in the filing, designed to stand up to serious sweat in the near future. In fact, big beauty brands like Tarte and Clinique have already released their own gaggle of gym bag goodies in recent years to much fanfare. But I feel like Williams could easily smash the cosmetics competition by taking a 360-degree approach to her athleisure array of beauty buys, delivering easy and effective solutions whether you’re a barre babe, a busy mom, or both!
So while we’re all keeping our fingers crossed for more details on the upcoming launch, I’d start saving my pennies now so you can snag every items on your wishlist once it’s finally served up!