Inclusivity has been at the core of Rihanna‘s brand since she began building her beauty empire, but will it translate to her latest line?
Signs point to yes — and I couldn’t be more psyched! After weeks of teasing the brand on Instagram, Mic was the first to discover that when you head to the brand’s official site to sign up for the brand’s newsletter, it also asks for your bra and undie sizes via a drop-down menu. The bra sizes included in the menu range from 32A to 44DD while undie sizes go up to 3X! That means that similar to her ground-breaking foundation range, she’s had more than the straight-sized set in mind from the start.
That’s an amazing start for any fashion brand, let alone an intimates line, which The Lingerie Addict‘s Cora Harrington called it “impressive” as lingerie has a more complicated production process than makeup. Harrington notes the fact the line isn’t even more size-inclusive than it already is, points to limitations in intimate apparel, regardless of the brand, rather than a lack of effort. “[M]aking bras is nothing like making foundation,” she said in a blog post about the line. “Literally the only thing connecting Fenty Beauty to Savage x Fenty is Rihanna. She’s using two different companies with two different infrastructures for products in two different categories.”
Harrington says that since Savage x Fenty is the first intimates brand from TechStyle (which also produces Fabletics‘s range, including sports bras) and the brand’s maximum cup size is a DD, they might not have the resources yet to go beyond that bra size without causing a break. Going past that size break would mean researching and revamping the bra patterns and construction to accommodate a larger bust — and that still aligns with the line’s aesthetic. This wasn’t the case with Fenty Beauty, as Rihanna had linked up with Kendo Beauty, a long-established company that also owns Kat Von D Beauty, Marc Jacobs Beauty and many more, which has the resources and distribution to produce such a huge range right out of the gate.
Aside from learning about the size range of the line, we’re starting to get a sense of what the pieces will actually look like. The Instagram teasers offer some insight, as we get a peek of Rihanna in a classic underwire bra in one of the clips while another model is seen in a sheer lacy bra or bralette with a cutout front. So I feel like her new lingerie might mix a bit of athleisure ease and comfort from Fenty x Puma with the decadent details of her Fenty for Stance sock line, which make for not only a sold-out situation but also a slew of sexy selfies (though whether you choose to share them is totally up to you — no one else).
Here’s hoping there will be DDD-G cup sizes and larger underwear sizes are already in the works for this highly-anticipated and seriously chic line (??) because we all want to look and feel as luxe and lovely as Riri herself!