Photo: Draper James for Eloquii via Bustle.com
Eloquii is well known for stocking its online shelves with chic and trendy pieces that work from desk to drinks and beyond. But now the brand’s signature city-savvy is getting a sweet Southern twist by partnering up with Reese Witherspoon’s brand, Draper James.
The screen star launched the lifestyle brand back in 2015 where it quickly found fans of its delightfully darling array of attire and home accents all across the South. In fact, according to Bustle, the brand has brandched out into brick in mortar with a flagship in Nashville and stores popping up in Dallas, Lexington, and Atlanta. But Refinery29 notes that while DJ has served sizes up to XXL (size 16) since its start, Witherspoon sought to fulfill customers’ requests for expanded sizing.
“We were determined to set out to find the right partner to better serve her, which led us to Eloquii, a brand whose fashion and fit we love,” Witherspoon shared in a press release as well as on Eloquii’s site. “It’s been such a fun and rewarding experience to work with Eloquii on this collaboration.”
The 23-piece collection hit the web on Tuesday, featuring charming takes on classic spring silhouettes, including denim, dresses, graphic tees, and even jumpsuits that would work in the boardroom or at a barbecue (depending on how you style them, of course). Not to mention a slew of accessories accented with cute phrases, like a canvas tout emblazoned with “This n’ That” and a “Totes Y’all” carryall. Plus there’s another collection from the collaboration called Hello Darlin’ that’s slated to hit shelves in April! Prices will range from $55 to $225. So while they might not be considered the most budget-friendly, there are plenty of solid investment pieces that you can rock for a few years, not just a single season.
And though many might know me as Jersey girl or a New Yorker (gotta love being part of the bridge-and-tunnel crowd!), very few know that I spent a significant part of my childhood living in Texas, and many of the pieces in the collection could easily assimilate into my aesthetic. Some of the statement pieces I’d add to cart would be the parrot embellished dress you can see on your right; the buttery yellow lace yoke shift dress that will have you looking sharp but sweet in mere seconds; the flirty and frilly red gingham skirt; the 3/4 sleeve wrap top that’s also available in gingham, allowing you to make a matching set with the skirt; and the parrot print jumpsuit that would look great at any spring or summer soiree on your schedule.
It’s another awesome move that the industry has taken in recent weeks to make fashion, regardless of your signature style, more open to all. And while there hasn’t been word that the collaboration will continue after the aforementioned April arrivals, I’ve got my fingers crossed that both brands will make it a permanent partnership.
Planning to pick up a few pieces for yourself? Let me know your favorites in the comments below!