Photo: Inglot via Allure.com.
The rumors are true — Jennifer Lopez is staging a BIG beauty counter comeback this year!
The star has partnered with the beauty brand Inglot to launch not only the bronzer that her makeup artist Scott Barnes had shared weeks ago on social media but also 69 additional SKUs guaranteed to help makeup mavens achieve that iconic J.Lo glow. And I can’t wait!
According to Allure, complexion, eye, lip, and even nail products (I mean, have you seen her Tom Bachik-crafted manicures?!) will comprise the collection with major must-haves like the Livin’ The Highlight, a champagne-colored loose-powder illuminator that comes with a fuzzy puff applicator, and The LipGlossy. Plus the brand’s Freedom System will be incorporated in the collab with a refillable palette that can you can add the collection’s five bespoke blushes, two highlighter trios, and 20 eyeshadows to totally customize it to your liking. And Huffington Post says that the products will start at $8.50 and go up to $49.
And we won’t have wait long to get our hands on the cool collab either, as Inglot noted on its Instagram on Thursday that the collection is slated to hit JenniferLopezInglot.com and InglotCosmetics.com on April 26th.
But I feel like this could be just the start of Lopez’s beauty empire. While she’s had previous experience from the fragrance perspective, the collab is likely a way for her to test the market and see if striking out on her own would work. After all, it worked for Rihanna, who had not only had fragrance as her foundation but also collaborated with a big beauty brand before developing Fenty. The Bad Gal served up not just one but three wildly successful collections with MAC back in 2013, including her ubiquitous Riri Woo lipstick (aka the proto Mattemoiselle Lipstick) that caused riots at merch tables during her Diamonds tour. So I’m sure they’ll be keeping a close eye on how successful these launches will be.
Now, all we need are a few sneak peeks at the products and packaging to tide us over until the end of the month. In fact, I’ve already signed up for the email list and set up notifications from @TrendMood1 just in case!