john frieda

It looks like Gina Rodriguez and Cara Delevingne will be getting more screen time this year, as both stars have landed big beauty contracts. Rodriguez’s shiny strands will become the brand ambassador for John Frieda while Delevigne will add her signature style to Rimmel.

People let the Jane the Virgin star’s good news slip out yesterday during an interview, noting that she’ll be fronting the brand’s range of Frizz Ease products. It felt like a perfect fit for the Golden Globe-winning actress, who said she regularly uses the product to score Jane’s perfect waves. “I have naturally curly hair — I definitely have a frizz situation, and being on television and constantly having to go through the process of straightening and blow drying my hair hasn’t made it better. So to use a product to make it get better is what’s necessary,” she explained to the glossy.

“My hair, body, the way I look, my skin — it’s about self-care, it’s about being good to yourself and it’s about accepting what you have and doing what you can to exemplify that,” she shared with the publication.

While there’s no word yet on when her campaign will drop, I’d personally love to see Rodriguez show off a slew of chic hairstyles. It would not only highlight her hair’s versatility but also how the product holds up against everything from blowouts to braids, which Rodriguez admitted wouldn’t be a problem. “[G]rowing up I had my best friend and next door neighbor Yolanda’s mom as a hairstylist,” she said. “She would pull my hair like I was basically getting facelifts at the age of 5 because she was pulling me back so bad. My threshold for head pain and the pulling of my hair is really high. On set, we’ll do wigs and 1920s looks and constantly have different hair, and some of the girls are in the trailer like ‘Ow, ow, ow’ and I’m like, chillin’.”

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