Courtesy of Butter London
Butter London‘s looking to perfect your pedicure with the perfect partnership with none other than Shoes of Prey.
The collaboration includes six shades inspired by the shoe line’s fall array of lush fabric options paired with names of the shoe styles available for customization on the site. The colors include
“We feel the partnership is directly in tune with our brands’ mutual mission to inspire women to embrace their individual style, authentic selves and have some fun,” Butter London President, Sarina Godin shared in a press release. Jodie Fox, Chief Creative Officer and Co-Founder of Shoes of Prey shared the same sentiment, stating, “We’re so excited to give our customers the unique opportunity to add another dimension to their fall outfits by colour coordinating their shoes and manicures and pedicures with our curated trend colours for the season.”
Aside from the fact these chic shades are on trend to be a big sensation this fall, according to Pantone — earthy tones of taupe, dusty cedar, potter’s clay, and lush meadows will be everywhere in a variety of textures and finishes, customization (albeit on the fashion side this time) has become a big driver of the beauty market. It began appearing a few years ago in the form of palettes that allowed you to pick the shadow shades housed within from the likes of Buxom, Urban Decay, and more and have evolved to incorporate other parts of the beauty counter, like Cover FX and Dr. Dennis Gross offering skincare boosters that could be combined with your established skincare routine. And it shows no signs of slowing down, as custom complexion products may lead to higher profiles for companies who can customize nail shades to suit any swatch you serve up and more.
The collection will be available exclusively on Nordstrom beauty counters and online during the retailer’s annual Anniversary Sale where mani mavens can snap up the shades in a set for $39 as early as July 14th for those with early access. Those not part of Nordstrom’s inner circle won’t have to worry, as it will be ready for purchase for everyone else on the 22nd. Mark your calendars now, so you can avoid the mani madness later!