via L’Oréal Paris UK.
Update: Mere days after beauty blogger Amena Khan was announced as L’Oréal’s first hijab-wearing hair model, she has backed out of the campaign in light of a Twitter backlash. Khan made the announcement on Twitter and Instagram stating that the decision was made after tweets from 2014 in which she criticized Isreal came to light. Though she has since deleted the tweets, she decided to step down as she didn’t want to detract “from the positive and inclusive sentiment that [the L’Oréal campaign] set out to deliver.”
The brand delivered a statement Monday, saying, “We have recently been made aware of a series of tweets posted in 2014 by Amena Khan, who was featured in a UK advertising campaign. We appreciate that Amena has since apologised for the content of these tweets and the offence they have caused. L’Oréal Paris is committed to tolerance and respect towards all people. We agree with her decision to step down from the campaign.”