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puma

Beauty, Fashion, Makeup

Puma Partners With MAC For Makeup-Matching Sneakers

Lucy Hale’s known for making monochromatic magic by matching her heels to her lipstick whenever she steps out, but MAC is making it easy to pull off the look yourself by partnering with Puma.

To celebrate the 50th anniversary of the footwear giant’s signature suede sneaker, the brands have come together for a capsule collection of shoe hues based on MAC’s most beloved lipstick shades. Yup, that’s right — you can now rock kicks in the coral-red Lady Danger, the peach-beige Crème d’Nude, or the deep burgundy SinVogue says the color-matched kicks will be available for purchase exclusively in the U.S. at puma.com starting May 17th with each pair going for $90.

The beauty brand has always had collaborations at its core, with curated collections from our favorite stars, movies, and more dropping on a regular basis. Not to mention its annual celebrity partnerships for its Viva Glam Lipstick, whose full proceeds benefit women, men and children living with and affected by HIV/AIDS. But regardless, all of the previous partnerships have been mostly confined to the beauty counter, so this collection is certain to shake things up. As Elle noted, the brand team-up was teased back in November with MAC captioning the sneak peek snapshot on Instagram with: “Your favorite hues take a big step in a whole new direction.”

I can easily see Hale herself or her stylist snapping up all three styles to pair with their respective lip shades for her next red carpet event. But she won’t be the only one, as plenty of beauty buffs (like myself) and streetwear all stars clamoring for the collection. So be sure to set your alarms early so you don’t miss out! In the meantime, head over to either Elle or Vogue to get a closer look at the upcoming collection and choose your favorite color. Which one(s) are you planning to pick up? Let me know in the comments below!

Beauty, Makeup

Rihanna Gets The Makeup Line We’ve All Been Waiting For

Rihanna's Instagram

Rihanna’s Instagram

After debuting furry footwear earlier this week, Rihanna is treading over familiar territory for her next venture: the makeup counter.

The songstress has just inked a deal with the Kendo branch of LVMH Moët Hennesy Louis Vuitton— it also owns Kat Von D Beauty and Marc Jacobs Beauty as well—for upwards of $10 million for her to craft a cosmetic collection that’s all her own. According to Racked, this announcement comes on the heels of rumors that she had trademarked the name Fenty Beauty last year, coined after her current collaboration with Puma.

Kendo CEO David Suliteanu couldn’t help but gush about the good news. “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” he told Women’s Wear Daily. “We are aiming for the stars.”

The new venture will likely end up charting its own path into another galaxy if Riri has anything to do with it. Aside from being a record-breaking recording artist, every collaboration she’s participated in from River Island to Puma to Manolo Blahnik set trends and sold out instantly. Plus her beauty background is rich with seven scents with Parlux inc. and four collections she curated with MAC back in 2013, including her ubiquitous Riri Woo lipstick that caused riots at merch tables during her Diamonds tour.

The line is expected to launch in 2017, so start saving your pennies now, kittens. This is going to be huge!