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Sephora

Beauty, Body, Fashion, Hair, Makeup, Skin

#BeautyBookmarks: The News You Need to Know

There’s so much happening in the industry that I can’t possibly cover them all! But to keep you informed on what’s shaking, I’m serving up the biggest beauty and fashion headlines of the day right here!

Photos via Bustle and Glamour, respectively.

The Fenty Effect shows no signs of slowing down as new and established brands are bolstering their shade ranges. In fact, Revlon has partnered with Allure’s founding editor Linda Wells to launch Flesh, a new beauty brand with inclusivity at its core and foundation sticks that comes in 40 shades (Fenty’s magic number, which has now become industry standard for complexion products). The line is expected to hit Ulta stores exclusively on June 24th, so mark your calendars now, kittens! [Teen Vogue]

Another brand following in Fenty’s footsteps: Tarte Cosmetics. After its latest foundation and concealer launches were criticized for having a limited shade ranges, the brand went back to the drawing board to expand the Amazonian Clay 12-Hour Foundation from 25 to 40 shades and the Creaseless Concealer from 14 to 30 shades that just hit shelves. And it’s not stopping there, as the brand plans to do the same for other formulas in the line, stating, “We are excited to share that our shape tape matte & hydrating foundations, shape tape concealer & Rainforest of the Sea water foundations will get shade extensions this year.” [Bustle]

If you’re already on the hunt for Father’s Day gifts (it’s June 17th, but it will be here before you know it), Lush has got you covered. Forget the ties and grilling gear, the brand is serving up a batch of bathtime and grooming goodies, including a solid beard oil and a handlebar mustache soap you might want to snap up for yourself. [Allure]

Sure, we might use Spotify to listen to some of our favorite podcasts (The Read, Unladylike, and Fat Mascara quickly come to mind), but Tidal is taking streaming to a different level. The platform announced on Wednesday that it will add beauty content with an entertainment alongside some of its music-related shows. The first to hit small screens is Get the Look (hmm, that sounds familiar) in which various beauty vloggers will channel stars like Nicki Minaj and Rihanna in some of their hottest music videos., so if you don’t have an account, don’t forget to create another email account to score a free trial and check them out. [The Cut]

We’ve all been eagerly anticipating any new news on the upcoming Aaliyah x MAC collaboration, and we’ve finally got a better look at what’s expected to hit beauty counters this summer. The roster will include an orange-toned lipstick, a deep plum lip gloss, a bronzer embossed with the late singer’s signature as well as the nude lipstick and dark eyeshadow palette we’ve previously had a peek at —all housed in glossy, burgundy packaging. And we won’t have to wait much longer as the collection will become available online on June 20th before hitting stores the next day. Set your alarms because this one is sure to sell out ASAP! [Bustle]

But that’s not the only collaboration coming soon — far from it! L’Oreal is rocking the runway by linking up with Valentino to produce prestige beauty buys and fragrances for the brand that has already birthed a number of successful scents (I remember when Valentina and its second iteration first launched!). But if you’re looking for something with more sheen, Pinrose has partnered with Sephora to unleash a slew shimmery, holographic glosses, highlighters, and even a rainbow-hued brush set to ensure you can be seen from space all season long. [PopSugar, Elite Daily]

Since Memorial Day, everyone’s been looking to splash into summer. And it looks like mega model Hunter McGrady is making sure each beach body (because every body is a beach body) is ready with a line of sexy swimwear that budget babes will love in partnership with Playful Promises. With cute keyhole cutouts, little bits of lace, and a splash of sequins on a variety of sultry silhouettes, you can expect temperatures to rise (and pulses to race) as soon as you step onto the sand. [Glamour]

May 31, 2018 by
Beauty, Body, Hair, Makeup, Skin

Sephora Is Sprucing Up Shelves With a New “Clean” Beauty Category

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Sephora is proving that you don’t have to wait until Earth Day to clean up your act or your beauty routine.

On June 1st the retailer is launching a new category called “Clean at Sephora” as an easy way for shoppers to snap up beauty buys that don’t contain harmful ingredients like parabens, formaldehyde, mineral oils, and phthalates. According to Women’s Wear Daily, Sephora partnered with over 50 brands, including fan favorites like Drunk Elephant, Boscia, Supergoop, and more, with over 2,000 qualifying products that will receive a “Clean at Sephora” seal on the packaging and the products’ pages on the site as well as its own landing page. Plus, green beauty brands like Indie Lee and Go-To Skin Care will find their way to more Sephora shelves and employees will be educated on the new initiative so they can steer you in the right direction.

Photo courtesy of Sephora via Allure.

“Sephora continues to demystify beauty choices for clients, helping them find the right products for them, based on their lifestyle needs,” the brand explained in a statement to Allure. “Many of them are looking to shop brands and products that are ‘free of’ and Sephora is responding to help them do that, easily and conveniently in-store, online, and on mobile. Together with Sephora’s brands, industry experts, external council — including feedback from clients — Sephora has curated a partnership with its brands across cosmetics, skin care, hair care, and fragrance that stand behind the ‘Clean at Sephora’ category.”

So what kind of products ingredients wouldn’t receive the “Clean at Sephora” seal of approval? According to Allure, aside from the ones mentioned above, products containing ingredients like the sulfates SLS and SLES, retinylpalmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban won’t be included. And the ingredient list grows when it comes to fragrances.  The gloss also notes that beauty brands that qualify should have “less than one percent of synthetic fragrances and no undisclosed fragrances.”

While the news comes on the heels of other retailers like Neiman Marcus and Bluemercury taking similar steps to clean things up as well as Kourtney Kardashian‘s recent trip to Capitol Hill to call for updated cosmetics regulations, WWD says Sephora has walked this path previously in 2008 and has continually made efforts, especially with its . But the clean up won’t stop at just the shelves either, as the retailer is looking to install LED lights in all North American stores and even developed a zero-emissions delivery truck at its headquarters.

As Sephora’s Chief Merchandising Officer Artemis Patrick put it, all these changes came from listening to customers. The store’s studies found that 60% of shoppers peruse a product’s ingredient list before they buy, and 54% only stock natural or clean items on their vanities. (So remember that your dollar is your vote for what you want more of!) “We have identified some common chemicals that are in certain products that our clients have asked about. It’s not about whether it’s good or it’s bad, it’s about being transparent, ” he told WWD. “While this is not necessarily a new thing, what we have seen is that the efficacy of the products that are out there are at an all-time high, so you can actually get products without these ingredients if you so choose and still get the efficacy of the product that you want and love.”

May 11, 2018 by
Beauty

Sephora Wants You To Treat Yourself While You Shop for Mom

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Most of might put off our Mother’s Day purchases until the last minute (including me), but Sephora’s giving us plenty of incentive to start our shopping now by gifting us with a gift card so we can splurge on ourselves afterward.

The brand is offering $20 gift cards to shoppers who purchase a $100+ eGift card until tomorrow, May 1st! And yes, Bustle says you have until 11;50 PM PT to add it to cart before it’s too late and you miss out. The promotion isn’t available for gift cards purchased in-store — you’ll need to order the gift card online in order for it to count — but the gift cards can still be used to purchase items online or at a Sephora location near you. But if you don’t have that big of a budget but still want something extra, you can also score a 45-minute makeover with a Beauty Adviser when you pick up a $50 gift card, so either you or your mom can get some well-deserved pampering and maybe discover a new makeup must in the process.

While some might ask, “Only $20?!” It’s honestly not a bad deal at all. It pretty much makes any of the trial-sized items you might add to your toiletries bag basically free, you can also use at like a discount card and put it towards pricier products you might not want to pay in full without having to wait until it goes on sale. Or as Bustle suggested, using that extra card to buy a small physical gift to go along with the gift card so Mom has something to open on her special day.

I get that some might feel that getting an online gift card is too impersonal, but it doesn’t have to be. You’re not restricted to the black and white color scheme of the gift cards that line the store shelves. Bustle noted that Sephora’s site allows you to totally customize the look of the gift card with one of the pretty holiday-inspired templates, or you can add your photo or video to add that special touch. Either way, you’ll be coming out ahead on the Mother’s Day gifting game. So don’t wait until the clock strikes midnight on May 1st!

April 30, 2018 by
Beauty, Makeup, Skin

You Might Not Want To Swatch That Lipstick In Stores After Reading This!

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Last Sunday was spent not only sipping and supping on Dos Caminos‘ amazing brunch menu but also perusing the shelves at Sephora in pursuit of its bevy of beauty-inspired enamel pins (VIB points well spent!). But as I was scoping out the shelves, I spotted a slew of shoppers applying tester lipsticks directly to their pouts, and in one instance, someone creating a smoky eye using a shadow from a tester palette (Insert pearl clutching gif here). As horrifying as all that sounds, new findings from Sitejabber, which specializes in customer ratings and reviews of businesses, might gross you out even more!

The review-aggregating site told PopSugar that it discovered that of its 24 swab tests taken from three anonymous beauty retailers, the average beauty tester has almost 200 times the bacteria of the average toilet seat! To compare, a beauty tester is about 20 times germier than your own cell phone, which a 2017 study found has over 17,000 bacterial gene copies on the phones of high school students. A toilet seat tends to have around 20 colony-forming units (CFU) or bacteria per square centimeter since they’re cleaned fairly frequently while cell phones and beauty testers don’t often receive the same treatment.

I seriously suggest keeping any test eye products as far away from your eye as possible (I’m talking to you random stranger I saw swiping on that test shadow!). Eyeliner was found to be the germiest of the bunch with 98,000 CFU, and mascara came in second on the gross factor with 32,000 CFU, which Sitjabber says is dirtier than a pet toy. And those germs can cause some serious illnesses beyond a bad breakout or pink eye, as PopSugar noted that a woman filed a lawsuit against Sephora in December claiming that she had contracted herpes from a sample. It’s a suit similar to the one MAC dealt with in 2013 when a woman claimed that she had also contracted the STI from a tube of Riri Woo lipstick during the star’s Diamonds tour.

But there are plenty of ways to stay safe while you swatch. First, carry a bottle of hand sanitizer in your bag so you can start and finish with a clean slate since our hands have loads of germs that can easily be transferred to everything you touch. Second, use new and clean applicators — they’re often readily available on the endcaps for shoppers to use when trying on the formulas. Third, keep the swatches to your hands and arms, not your face or near any broken skin to prevent any harmful bacteria and virus from entering the body, and you should be set. Keep it clean, folks!

April 27, 2018 by