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too faced

Beauty, Makeup

Here’s How To Get Your Hands on Free Too Faced Mascara Today!

Photo via TooFaced.com

If Beyoncé’s veritable takeover of Coachella hasn’t prompted you to try a flurry of glitter-encrusted festival looks, a new deal from Too Faced just might. And don’t worry; you won’t even to have to leave home to snag it.

According to the brand’s site, when you spend $55 or more, “the ultimate mascara & remover kit” will automatically be added to your cart. The kit includes the ever-popular and slightly scandalous Better Than Sex Mascara as well as its waterproof counterpart for lashes that look long, lush, and lust-worthy. But that’s not all, as the kit also contains the brand’s Mascara Melt Off, an oil-based formula to remove even the strongest waterproof formula and infused with Rice Extract and Green Tea to condition and protect lashes from irritation when you take off your makeup at the end of the day. Plus the mini-sizes make it super easy to touch up — or take it all off —  on the go!

Since there’s no word when the offer will end, according to HYPEBAE, now’s the time to stock up on our spring beauty arsenals. After all, scoring a plethora of products that would normally cost $63 (for the full-sized version) is a damn good deal to snap up while you can!

Let me know if you manage to snatch one of up for yourselves in the comments below or tag me on Insta!

Beauty, Makeup

Show Your Stash: Bows & Curtseys’ Best Beauty Buys, Top Tips, and More

Photo courtesy of Bows and Curtseys.

I know I’m not the only one curious about celebs and influencers’ favorite beauty buys as well as who and what shape their view of beauty in the biz.

Beauty has the ability to bring people from all walks of life together, whether it’s to bond over favorite beauty buys, trade application tips, or share solutions for different dilemmas. But Veronica Paige of the blog Bows and Curtseys, which is on the cusp of a comeback (so stay tuned), and I go back long before she launched her beauty blog and before I was ever an intern. As it turns out, it was the band Good Charlotte that not only brought us together but some of my most treasured friends via the GCNaptown message board—long before Facebook and MySpace were a thing.

Many of us from the message board have kept in touch as we’ve grown up and gone off to do our thing, which was why I was incredibly excited when Veronica launched her own beauty blog back in 2011. There, she shared her favorite products and tips along with all of her colorfully creative eye looks, often inspired by music (like her magnificent Muse album cover series), Tim Burton, and even Disney princesses. But she made a serious splash on social media when her now iconic rainbow liner look went viral. With her blog set to make a triumphant return, I wanted to find out who her beauty idols (hint, they’re all from the ’90s), the beauty secrets she loves to share, and, of course, what products she’s head over heels for at the moment.

One of Veronica’s ultimate beauty looks
Photo courtesy of Bows and Curtseys.

On her approach to beauty: “I would describe my approach to beauty as fun and not so serious. I love the fact that I can embody a certain mood or persona with makeup and it comes off at the end of the day. Then the next morning, you have a living, breathing blank canvas that is ready to be transformed again. I like to describe my style as a little bit whimsical, a little bit classic, and a little bit goth. My looks are never really ever the same and can be influenced by many different things like my mood, music, a poem or book I read, nature, science, photography, art…I am constantly being inspired. And I truly believe that makeup can be more than just making yourself to be ‘pretty,’ it’s also a great form of self-expression!”

Photo via @winonaryderofficial.

On her biggest beauty idols: “I’m an ’80s baby/’90s kid, so I grew up adoring Winona Ryder in Beetlejuice and Edward Scissorhands. I always loved her effortless, grungy yet classy aesthetic. I also really looked up to Gwen Stefani‘s style in the ’90s/’00s (pink hair and braces…I was enamored). Liv Tyler, Drew Barrymore, and Kate Moss are some others I also idolized. I also adore Kat Von D‘s romantic goth style and makeup looks.

On her first beauty buy: “I distinctly remember purchasing a frosty and super glittery baby blue roll-on eyeshadow and a pot of chunky body glitter from Limited Too when I was in the seventh grade, and I was on cloud nine! I felt like the coolest middle schooler ever.”

On the best beauty advice she’s received: “To never be afraid of expressing yourself with makeup and to never follow the rules. If you want to rock a bold lip with a smoky eye, then do it and ROCK IT!”

On favorite quick tip to share: “If you’re not a fan of mascara on your lower lashes because of the heaviness but still want a defined, doe-eyed effect, try using a single coat brown mascara on your lower lashes instead of the usual black. It’s all about the subtleties!”

Check out the favorite beauty buys on Veronica’s vanity below!

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Beauty, Makeup

Jackie Aina Teams Up With Too Faced to Expand Born This Way’s Shade Range

A post shared by Jackie Aina (@jackieaina) on

Sephora better get ready to make more space for Too Faced (and restock as soon as possible), as the brand is bolstering the shade range of its uber-popular Born This Way foundation with help from Jackie Aina.

The beauty vlogger linked up with the brand back in 2017, which she had initially announced in a post on Instagram last year, to deliver a wider array of shades of the best-selling foundation for darker skin tones. But Aina confirmed the good news in a Get Glam With Me video posted on her channel on Sunday,  telling fans as she reached for her foundation, “I can’t show you the foundation that I’m using—well, technically I can…It’s Too Faced Born This Way. BUT it’s my new shade — that I created!”

Aina has always made it a point to call out brands that either don’t include or only offer limited shades for darker skin tones, even uploading an “I Don’t See Color” tutorial earlier this year. And she made a note to mention that while the Too Faced foundation has received rave reviews from across the web for its lightweight, oil-free, yet hydrating, formula and buildable coverage, she couldn’t really fall for the foundation because she couldn’t find a color match. “I was using Mahogany. I wasn’t happy with it because it was way too red,” she explained in the clip. “Now that I have this new shade, for the golden realness, it does exactly what I want it to do in a foundation.”

Needless to say, the announcement sparked a firestorm of excitement from fans and even Too Faced Co-Founder Jerrod Blandino, who shared a photo of Aina on his Instagram. “This means the world to me, it’s so important to me that everyone feels included and knows they’re seen and loved, and this is the perfect partnership to do just that!” he said in the post’s caption. While the YouTuber and the founder haven’t disclosed any additional details like how many hues will be added to the cosmetic collection or when they’ll finally be available for purchase, according to Aina, they’re coming “soon, soon, soon.”

At a time when brands are getting roasted on social media over skimpy shade ranges, it’s great to see a company getting the message and making real efforts to offer inclusive options — not just pandering to people of color, as Aina herself has mentioned many times. And by working with the influencers who actively advocate for inclusivity and also have a close connection with their fans ensures that inclusivity becomes intrinsic and not an afterthought.

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