Photo via HaloCosmetics.com
We’re counting down the final hours until Tati Westbrook‘s recently announced Halo Cosmetics is slated to go live!
The makeup artist and YouTube phenom has spent years on the platform sharing her best beauty tips and delivering straightforward product reviews that have garnered her millions of fans across social media. And for almost as long, those fans have called on Westbrook to branch out with a line of her own, and finally, just over a week ago, the beauty guru dished on the details in two video clips.
The line is set to launch March 2nd, aka tomorrow! But while most were expecting to add a highlighter or other makeup must to their cart, Westbrook announced that her brand would first focus on delivering beauty from the inside with a hair, skin, and nail booster nutriceutical supplement. “[It] is working from the inside out, which, to me, is a more potent and better way to deal with some of your issues with dry skin and appearance issues than a moisturizer or makeup. Those are just icing on the cake,” she explained in the video clip announcing the launch. “And I promise we will get there. I do want to grow as a brand — I have a lot in mind with where I want to go, but we’re starting here.”
Priced at $39.95 for a 30-Day Supply, the vitamins are formulated with therapeutic levels of ingredients — “not just a sprinkling” of them as she said — to deliver results in about three weeks. And there’s no “special blend” of extracts that common in many nutritional supplements, according to Westbrook, who plans to share the list all of the ingredients on the brand’s site when it drops, so you can see exactly what you’re getting (and how much of it). Westbrook spent two years and her own money to create the vitamins from scratch, killing rumors that she was sharing factories with other YouTube entrpreneurs or simply slapping her name on private label product, to ensure her personalized touch was on everything from the formula to the bottle they’re housed in.
But if you’ve been hesitant about trying beauty supplements in the past because of allergies, the beauty guru says won’t have to worry as the formula is soy-, gluten-, sugar-, and cruelty-free.”I really passionately believe that sugar has no business in any beauty vitamins or any vitamins in general. Sugar really raises your inflammation, it’s damaging,” she said in the announcement clip. Plus, the vitamins are also vegan, as Westbrook noted in the clip that she found many of the beauty vitamins available include animal byproducts that are hidden in plain sight in the ingredients list during the research process.
I’ll admit I was a little sketched out at the beginning of her announcement, given everyone’s expectations on the line as well as the many snags with supplements that are already out there. But whether it’s been a high-end beauty buy or anything else she’s tried, Westbrook has always made transparency a priority with her fans, including this upcoming launch. So am I planning to pick up a bottle? Probably, just to see how well it works on strengthening and softening my skin and strands in as much time as takes to get through one 30-day supply. We’ll just have to wait and see!
Are you planning to check out her new line? Let me know in the comments below!